Food Values Tuscany | Customers notice when products shrink, more than when they get bigger
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Customers notice when products shrink, more than when they get bigger

Customers notice when products shrink, more than when they get bigger

Does this sound familiar? You are marketing a new option, say with 20% more product or 50% more minutes on a calling plan, but you can’t get customers to pay for even a fraction of the additional value. Some don’t even notice it. However, the moment you shave just a few percentages off the regular quantity, the same customers notice it immediately, demand a discount, and complain loudly on social media or even start a petition to bring back the old size. This is no exaggeration. Five different…

Article taken from Harvard Business Review